BusinessLineker Goes: Does TV Still Need Match Of The...

Lineker Goes: Does TV Still Need Match Of The Day?

-


👉 Listen to Sky News Daily on your podcast app 👈

After 25 years, Gary Lineker is leaving the BBC’s Match Of The Day.

He’ll stay on for the corporation’s coverage of the FA Cup and the next World Cup – but he’ll get his Saturday nights back from the end of this season.

The change will likely help the BBC’s presenter wage bill and might save some run-ins about Lineker’s use of social media – but what about the programme he leaves behind?

Sixty years after MOTD’s launch, do TV viewers really still “look away now” to avoid the scores before 10.30pm on a Saturday? In the era of YouTube fan channels, TikTok accounts and wall-to-wall live coverage, is a set-piece highlights programme showing its age?

Niall Paterson looks over the options for one of the BBC’s biggest brands – how can it change for an audience falling out of love with linear TV without alienating other viewers?

He’s joined by Rob Harris, our sports correspondent, and Stuart Rowson, a former BBC Sport executive who now works with brands to attract younger audiences.

0 0 votes
Article Rating
Subscribe
Notify of
guest
0 Comments
Oldest
Newest Most Voted
Inline Feedbacks
View all comments

Latest news

Salvador Dali Prints Found

A treasure trove of prints signed by Spanish surrealist Salvador Dali which had been "tucked away and forgotten" for...

Investors Lay Siege To Boardroom Of London-Listed Private Rental Group

A group of shareholders in PRS REIT, a London-listed investment trust, are laying siege to its boardroom in a...

Lego Drive For Green Bricks Is Raising Costs

Lego says a drive to remove fossil fuels from its bricks is making further progress but the alternatives, while...

Oasis Reunion: Maldron Hotels Accused Of Cancelling Booking On Concert Night Before

A hotel chain in Manchester has been accused of cancelling a booking after the Oasis reunion was announced -...

Must read

More

    Meta rides AI boom to stellar quarterly earnings, but slightly less than expected

    Meta’s blowout year continues after the company reported another...

    UK government could offer low-cost baby formula under brand such as NHS, says watchdog

    The government could look to offer its own low-cost...

    You might also likeRELATED
    Recommended to you

    0
    Would love your thoughts, please comment.x
    ()
    x